Local Law 83 - City Agency Advertising Spend
MOECM functions as financial oversight for all City of New York media placement spend, providing guidance on marketing efficiency and strategy, as well as, monitoring alignment with the budgetary goals set out in LL83, where each city agency should seek to spend at least 50 percent of applicable media placement budgets with ECM outlets. MOECM is required to report annually on specific city agencies' full advertising spend across all media categories, including ethnic and community (ECM), mainstream, out-of-home, social media, etc. This dataset as well as the dashboards found in this portal reflects the media placement spend of city agencies that had marketing campaigns and their individual alignment with LL83’s goals. MOECM works closely with media placement vendors and city agencies to gather accurate media placement spend data through reports, effectively tracking each paid advertisement placed on behalf of the City of New York. This data is collected, analyzed, and publicly posted to promote transparency regarding media placement budget allocation. For more information, please visit the MOECM website https://www.nyc.gov/site/ethnicmedia/index.page).
Open in the graph · Relate this dataset · What these columns mean
Freshness
The publisher's promise
How the agency that publishes this data says it keeps the data current.
Fresh
- Says it updates
- Annually
- Actually updates about every
- —
- Publisher last updated the data
- Dec 31, 2025
Our mirror
Whether our copy of this data is current with the source.
In sync
- We last synced
- Dec 31, 2025, 1:28 PM
- Rows in our copy
- 23,680
- Rows at the source
- 23,680
- Our copy trails the source by
- under a minute
Columns
Each source column, with the name and type we use to store it.
0 of 14 columns carry a concept; 14 carry a description from the publisher. Read the concept column before you join. A column with no concept carries no claim from us, and a name that looks like a key is not one.
| Source field | Display name | What the publisher says it is | Concept | Source type | Stored as | Stored type | Row identifier | Unit |
|---|---|---|---|---|---|---|---|---|
run_start_date | Run Start Date | The first date on which the ad ran. | Not bound | Text | run_start_date | text | — | |
run_end_date | Run End Date | The final date on which the ad ran. | Not bound | Text | run_end_date | text | — | |
media_placement_vendor_name | Media Placement Vendor Name | The name of the advertising placement vendor/organization through which the advertisement was placed. | Not bound | Text | media_placement_vendor_name | text | — | |
ad_campaign_name | Ad Campaign Name | The name of the ad campaign e.g. "Senior Citizen Rent Increase Exemption advertising" | Not bound | Text | ad_campaign_name | text | — | |
media_outlet_name_city_agency_submission_ | Media Outlet Name (City agency submission) | The name of the media outlet with which the ad was placed as submitted by the agency. |
Download
This file was produced on Aug 26, 2026, 10:53 PM.
Refresh this dataset
Source and attribution
Where this data comes from, which version we hold, and what we changed.
- Source
- https://data.cityofnewyork.us/d/n56u-3hzv
- Version
- Content hash:
69ed9bcf1bd7f5a86cf347cfd910cc40d9b749f2c9b16da9e77597ad48a42b11 - What we changed
- We did not change the data. We stored it as published.
- Publisher
- codenownyc
- We retrieved it
- Dec 31, 2025, 1:28 PM
Update history
| Started | Kind | Result | Rows written | Produced by |
|---|---|---|---|---|
| Aug 26, 2026, 2:22 AM | full_replace | success | 23,680 | codenow-nycmesh-container-oci.jfrog.io/codenow/citytap-pull:0.1.72 |